4 AdTech Trends to Adopt in 2018

February 22, 2018Jorge Garcia Comment

February 22, 2018 Share this content: 4 AdTech Trends to Adopt in 2018 Advertising has seen a massive shift in recent years. By [...]

Five Trends That Will Shape Mobile Adtech in 2018

December 14, 2017Jorge Garcia Comment

Over the years, some ad tech trends have undergone full evolution, whereas others have only iteratively grown. Nevertheless, each trend has been instrumental [...]

The Monday Stack: Ads, AdTech and Addressable TV

April 24, 2017Jorge Garcia Comment

April 24, 2017 Share this content: The Monday Stack: Ads, AdTech and Addressable TV In case you missed it, I took friendly issue [...]

AdTech Problem Grows, with Ads Found on Jihadist Websites

February 17, 2017Jorge Garcia Comment

February 16, 2017 Share this content: High profile brans inadvertently advertise on extremist websites Lyris and ExactTarget introduce new e-mail tools at Ad:tech [...]

Bringing Adtech In-House: Success or Stress for Brand Marketers?

November 17, 2016Jorge Garcia Comment

Today’s marketers have been expert jugglers. In addition to managing issues of ad fraud, viewability, and global marketing strategy, it is now common [...]