Improve Your Multichannel Marketing Attribution With Machine-Learning
Global spending on media is expected to reach $ 2.1 trillion by 2019, according to McKinsey. But is all that money effective in
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Attribution
Measure Marketing Impact with Google Attribution 360
Data-driven attribution can have a BIG impact on your ad spend, strategy, and ROI. However, even with an advanced analytics setup, companies are
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Google Marketing Attribution (Finally!) Explained
Understanding where and why your users convert is important. Each and every user journeys through different channels and interacts with your brand both
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Perceptions of Attribution Models are Evolving
March 10, 2017 Share this content: Nearly 60 Percent of Marketers Plan to Change their Attribution Model in 2017 AdRoll How do we
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Funnel Metrics, Attribution, and Measuring Marketing ROI in Any Industry: Christine Vermes on Marketing Smarts [Podcast]
Christine Vermes, vice-president of marketing at sales and marketing analytics company Full Circle Insights, has helped all kinds of organizations achieve marketing success.
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The Attribution Game
December 07, 2016 Share this content: Smell the coffee (public domain image from pixabay.com) There are many digital marketing platforms in the market
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SnapCap Drives Inbound Phone Leads with Call Attribution Platform
December 04, 2016 Share this content: The small business loan provider identifies which channels are propelling prospects’ calls. In the marketing world, not
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Marketing Mix Modeling vs. Attribution: Which One Is Right for Your Business?
Although some have termed 2016 the year of attribution, many marketers (and their bosses) still aren’t clear on exactly what attribution is. The
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