Scoring User Behavior for Audience Insights
Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with
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Audience
5 Ways HQ Nails Mobile Audience Engagement
March 13, 2018 Share this content: If you haven’t heard of HQ, it’s time to start paying attention. The trivia game show app
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The Importance of Audience Targeting in SEM Strategy
Digital marketers all face a common struggle: managing the plethora of online touchpoints that their customers experience while they interact with a digital
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Six Reasons to Hire Your Audience: The Benefits of UGC
User-generated content (UGC) is as old as content itself. Simply put, we’ve always wanted to chime in—from the Oxford English Dictionary, which was
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#SocialSkim: Facebook Rolls Out 'Watch,' LinkedIn's New Audience Network: 10 Stories This Week
This week’s ‘Skim: Facebook takes its YouTube competitor live for all American users; all about LinkedIn’s major new Audience Network tool for marketers;
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How to Create an Irresistible Game-Day Experience for Your Audience: Vikings CMO Steve LaCroix on Marketing Smarts [Podcast]
Both attendance at NFL football games and TV ratings for NFL games have declined in recent years, but sports teams are endeavoring to
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In Pursuit of the Perfect Headline: What's the Secret to Making Your Audience Click?
What is the secret to an engaging headline? Everyone has an opinion… but what does the data say? At BuzzSumo, we analyzed 100
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The State of Audience Data
August 08, 2017 Share this content: Jason Downie, Lotame Audience data has come a long way. “When we started out,” recalled Jason Downie
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