Marketing Automation 101: Start Learning With Content, Experts, and Training

February 6, 2018Jorge Garcia Comment

What Is Marketing Automation and Why Does It Matter to You? Marketing automation technology first appeared about 15 years ago to allow marketers [...]

What Is Marketing Automation Anyway, and What Can It Do for You? Bruce Swann of Adobe on Marketing Smarts [Podcast]

January 18, 2018Jorge Garcia Comment

One of my favorite keynotes at the 2017 MarketingProfs B2B Marketing Forum was Christopher Penn’s talk on artificial intelligence. Many people think only [...]

The State of B2B Marketing Automation in 2017

September 6, 2017Jorge Garcia Comment

Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research from Act-On and [...]

Why Social Media Is the Best Thing to Happen to Marketing Automation [Infographic]

June 14, 2017Jorge Garcia Comment

A marketing automation platform can be one of your most helpful technologies. Those platforms allow marketers to score, nurture, and attribute leads, and [...]

Get the Most Out of Your Marketing Automation Tools [Infographic]

March 14, 2017Jorge Garcia Comment

Implementing a marketing automation solution usually takes time and budget, so it can be frustrating when you aren’t able to get the most [...]

Marketing Automation Wins Increased Share of Limited Market

March 1, 2017Jorge Garcia Comment

February 28, 2017 Share this content: Marketing Automation Wins Increased Share of Limited Market One of the great benefits of marketing automation, of [...]