Marketing to the Channel: Helping Re-sellers Sell Themselves
March 01, 2018 Share this content: The classic role of marketing is to identify and nurture leads, and once they’re hot—once they’re identified
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Channel
Good Money After Bad? Your Channel Partners and Your Co-Op Dollars
We’re all in pursuit of that satisfying moment when our message and our tactics come together to really improve performance. But the biggest
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#SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This Week
In this week’s ‘Skim: Amazon’s Twitch, the social platform you’re missing out on; Twitter shelves its e-commerce ambitions; big changes to Facebook Live
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Why TV Is the Most Effective Channel for Drive-to-Web Campaigns
Americans watch an average of five hours and four minutes of TV per day, according to Nielsen. They’re talking about television shows, sports,
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Enterprise Marketing in 2016: Channel and Priority Trends
Enterprise marketers say television advertising and social media are two of their top channel priorities this year, according to recent research from Clutch
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Branded Content vs. Pre-Roll Ads: Which Channel Is More Effective?
Consumers are significantly more likely to recall brands after seeing sponsored content than after seeing pre-roll video advertisements, according to recent research from
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