What Consumers Value Most in Retail Apps

Consumers say speed is the most important feature of a mobile retail application, according to recent research from SundaySky.

The report was based on data from a survey of 226 consumers in the United States who have downloaded at least one retail mobile app.

Some 80% of respondents say they value speed in a retail mobile app.

Other valued features are the ability to navigate between online and offline experiences seamlessly (70% of consumers cite it), low data usage (67%), and personalized content (56%).


Half of respondents say they have one or two retail mobile apps downloaded, and half say they have three or more retail mobile apps downloaded.

Some 52% of respondents say they use a retail mobile app weekly, on average.

About the research: The report was based on data from a survey of 226 consumers in the United States who have downloaded at least one retail mobile app.

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MarketingProfs Daily: Mobile

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